Shifting to Collaborative Consumption

  • Saturday, January 29, 2011
  • Posted by filial23
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Many Japanese are embarrassed to be exposed and abused their name by other people. That is why more than 90% Japanese don't show their own name on the Web. I don't use my own name on my blog as well. Even so it's valuable to say Hello! each other by showing real name when it comes to interactive social networking represented by Twitter and Facebook and so on. We never wear masks when meeting with someone first don't we? Meeting in the Internet has been getting close to meeting in person in these days. Of course there is a immeasurable distance in the Internet, but that distance is shortened by the social network. For example someone could hold a class union after a long time by finding his or her friends on Facebook. In this way the border between online and offline has been disappearing and we are starting to leave the Internet after staying in the Internet. It would not be too much to say that we are bringing back offline communities as our grandparents used to be. And we are going to be connected pear-to-pear and lend and borrow by sharing what we own. This movement that we abandon ownership is called collaborative consumption proposed by Rachel Botsman who is the author of 'What's Mine is Yours' .


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